I’m Sam, a former Royal Marines Commando and currently serving as a Physical Training Instructor (PTI) within the Royal Air Force.
With a military background rooted in discipline, resilience, and elite physical conditioning, my approach to coaching is structured, motivating, and built around real, measurable progress.
I’ve been coaching CrossFit for over three years, and nothing motivates me more than seeing people push their limits, overcome challenges, and grow — not just physically, but mentally too. I’m also an active competitor in CrossFit, and I love testing my abilities at a high level. That experience helps me bring practical insight and performance-focused training to every athlete I coach.
Founder & Personal Trainer
A Bit About Sam
MY PATH TO COACHING
My journey into coaching came naturally — driven by my love for training, helping others, and the power of transformation. Coming from a military background, I’ve always been passionate about structure, hard work, and accountability. When I discovered CrossFit, I saw how it combined all of those values with a deep sense of community and personal development. Coaching became the perfect way to combine my experience with my passion for seeing others succeed.
COACHING FOCUS
I bring a technical and disciplined approach to coaching, with a focus on improving strength, mobility, and performance through functional movements. I love working with athletes of all levels — whether you’re new to CrossFit or chasing competitive goals.
Two of my favourite movements to coach and perform are the Bar Muscle-Up and the Split Jerk — they both represent power, precision, and skill, which are at the heart of great training.
My Expertise
With over a decade of experience in elite military training, I bring a high-performance mindset to every session. I hold the following qualifications:
– CrossFit Level 2 Trainer – Level 3 Personal Training Certification – Level 2 Strength & Conditioning Coach – Qualified Military Physical Training Instructor
I apply this knowledge to help clients develop strength, resilience, and confidence — inside and outside the gym.
A Pinch Of Personality
Favourite Food: Steak and eggs
Guilty Pleasure: Sugar-free energy drinks for super busy days
Superpower: Fly while being invisible
Passionate About: Oxygen
Fuel Your Fire
Gymnastics
Strength, Speed & Endurance
Olympic Weight Lifting
Power, Precision & Progress
Running Coach
Train Smart, Run Strong
Technique
Making Everything Easier
One to One Coaching
Struggling to find the motivation to reach your fitness goals? I can help! Let’s work together to build strength, boost energy, and unlock the amazing potential within you. Take the first step to a healthier, happier you – contact me today!